Job Title: PPC Manager

Location: Chennai

Job Type: Full-time
Experience: 4+ years

Job Description:

We are looking for a results-driven PPC Manager to oversee and optimize paid advertising campaigns across multiple platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and more. The ideal candidate will have a deep understanding of PPC strategies, bid management, and performance analysis to maximize ROI and drive targeted traffic.

Key Responsibilities:

• Develop, implement, and optimize high-performing PPC campaigns across Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, Twitter, and other platforms.
• Conduct keyword research, audience targeting, and competitor analysis to improve ad performance.
• Create, monitor, and adjust ad copies, landing pages, and bid strategies to enhance conversions.
• Manage Google Display Network (GDN), remarketing campaigns, and shopping ads for maximum reach.
• Track and analyze key performance metrics (CTR, CPC, CPA, ROAS) using Google Analytics, Google Ads Manager, and other PPC tools.
• A/B test ad creatives, copy variations, and landing pages to continuously improve campaign effectiveness.
• Work closely with the content and design teams to develop high-converting ad creatives and landing pages.
• Stay updated with PPC trends, platform updates, and new ad formats to implement innovative strategies.
• Manage PPC budgets effectively, ensuring cost-efficient bidding and maximum return on investment.
• Generate detailed performance reports and insights, recommending optimization strategies for continuous improvement.

Requirements:

• 4+ years of experience in PPC campaign management.
• Strong knowledge of Google Ads, Facebook Ads Manager, LinkedIn Ads, and other PPC platforms.
• Experience with Google Analytics, Google Tag Manager, and other tracking tools.
• Expertise in conversion tracking, bid optimization, and audience segmentation.
• Proficiency in A/B testing, landing page optimization, and performance analysis.
• Strong analytical mindset and ability to interpret data-driven insights.
• Excellent communication skills and ability to work cross-functionally with marketing teams.
• Google Ads certification is a plus.

Why Join Us?

• Work in a fast-paced, data-driven digital marketing environment.
• Manage campaigns for leading brands and high-growth businesses.
• Opportunities for professional growth, learning, and career advancement.
• Competitive salary with performance-based incentives.

If you’re a PPC expert passionate about driving results, apply now and take your career to the next level! 🚀